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10 Examples of Experiential Marketing Campaigns



Warner Bros Pictures: Barbie Movie Selfie Generator


Warner Bros leveraged an interactive selfie generator to promote a Barbie movie, providing an engaging and personalized experience for attendees.


Red Bull: Stratos


Red Bull's Stratos project, featuring Felix Baumgartner's record-breaking freefall from the stratosphere, created a memorable and thrilling experience for viewers, showcasing the brand's commitment to pushing boundaries.


Refinery29: 29Rooms


Refinery29's 29Rooms is an immersive exhibition combining art and technology, allowing visitors to explore and interact with various installations, demonstrating the power of experiential marketing in the digital age.


Snapchat Spectacles Launch


Snapchat's Spectacles launch used vibrant vending machines in unexpected locations, providing users with a unique and exclusive way to obtain the product, creating significant social media buzz.


Ben and Jerry's: Tweet to Get Ice Cream


Ben and Jerry's engaged customers with a Twitter campaign, encouraging them to tweet using a specific hashtag to receive free ice cream, blending online and offline experiences.


Coca Cola's 2018 World Cup AR Experience


Coca Cola enhanced the fan experience during the 2018 World Cup with an augmented reality (AR) campaign, allowing users to interact with virtual elements related to the event.


Ghostbusters Movie: Marshmallow Man at Waterloo Station


To promote the Ghostbusters movie, a giant Marshmallow Man caused havoc at Waterloo Station, creating a memorable and shareable experience for commuters.


Lean Cuisine: Virtual Concert in Fortnite


Lean Cuisine hosted a virtual concert within the popular game Fortnite, merging the gaming and culinary worlds to reach a broader audience in an innovative way.


Globetrotter: Weather Rooms


Globetrotter's Weather Rooms allowed customers to test outdoor gear in simulated weather conditions, offering an immersive and hands-on experience.


WaterAid's Hope Lockers


WaterAid's Hope Lockers campaign involved installing interactive lockers in public spaces, allowing individuals to experience the challenges of obtaining clean water in developing countries.


Wrap Up:


These examples highlight the effectiveness of experiential marketing in creating engaging and memorable experiences for consumers, whether through interactive selfie generators, immersive exhibitions, augmented reality campaigns, or unique offline and online blends.

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