Start-up founders should use storytelling to convey their vision, build a strong culture, inspire their team, and foster innovation.
List down all the relevant websites, video platforms, and podcasters where you can share your story, then approach them via their Website Contact Us page or LinkedIn page.
It will be good for your business, and attract new customers/clients.
Yourstory Startup founder story
Why start-up founders shouldn't ignore the remote business model?
The remote role (wherever applicable) will ensure employees save 25k to 30k a month(house rent) + 5000 transport costs. Around 35K monthly savings which can directly impact his lifestyle and let him invest in a Pension plan😄 😃
Remote work allows companies to hire top talent without any geographical boundary restrictions.
Weaving's website, allows you to get work done based on a contract or freelancer.
Jira Software allows you to assign a task to any department. It assists you to manage workflow.
This kind of problem is common in start-ups and mid-size companies. The challenge they are facing is hiring top experts on a limited budget. That is why they need to hire experts who can lead as Managers and train people to complete specific tasks. It is good to provide the best possible package to ensure employee retention.
How Founder should track kpi
Start-up businesses need to prepare proper marketing and sales tracking dashboards. So they will be able to track week-on-week, month-on-month, quarterly and yearly performance.
It will help them to avoid the same mistake again and again.
Hire a freelancer or part-time professional to build live tracking for Marketing and Sales performance and what will be the profit.
There is a famous quote:
If you can not measure it, you can not improve it. - Lord Kelvin
Recommended Tools are Microsoft online Excel and automating Tracking data(GA, Adobe tracking, Moengage, etc) into Excel.
Consistent business growth depends on multiple factors
Business Follows:
Product improvement cycle
Services improvement cycle
Resolving client/customer problems.
Building a dedicated team by resolving employee challenges.
Employees Follow:
Market trends
Enroll in Industry training
Customer/Client Feedback
Customer/Client Follows:
Easy to use services.
Trust and reliability of the brand
Reasonable cost
Potential Client Follows:
Service scalability
Reliability
Products / Services should be best in the market standard.
Reasonable cost
Pro tips: Cost-benefit analysis should be based on how clients and employees will get the benefit to ensure their stability in the business.
Businesses that don't implement a customer retention strategy continue to lose marketing spend and customer lifetime value.
Digital customer support: It will enable the business to resolve customer problems over a digital platform like FB, Twitter, etc. A successful business uses social listening tools to understand what customers talking about their brand and engage with them accordingly.
Using CRM for customer retention: CRM tool is essential along with marketing tool. It does not just convert hot leads into paying customers but also can be used to engage and build a relationship with the customer.
Email sends engagement strategy: It will help not to engage the same audience with a paid campaign, once they are on your email list. Now let content and live webinar continue to engage a customer with your product and services.
App Notification Send: Rather than aggressively sending notifications it is better to send highly curated content.
Loyalty Program: Loyalty programs allow businesses to recognize and reward customers.
SMS send: Personalized SMS send to the existing customers.
Phone Call: Feedback Customer engagement call for an unsatisfied customer.
Pro tips: Avoid Aggressive marketing without having a proper engagement, personalized content, and tracking system. It can increase the customer bounce rate on your page.
Startup businesses require an entry strategy to survive in the market for the next 3 to 4 years
Solve specific customer problems.
Hire the best investment auditing company to audit your business. It will help you to show potential investors for scale-up purposes.
Proving honesty rather than just showing(else it will create a negative impact and referral why not to do business with them)
Sell through multiple channels.
Improve business overall efficiency and cost (month on month through innovative solutions).
Invest in IT Systems, Infrastructure, Growth, Branding, Marketing, and Distribution
Quiet hours are such a helpful strategy to improve business productivity
Step to implement Quiet hours in any business:-
1. Schedule 3 hours between 1 pm to 4 pm or 2 pm to 5 pm.
2. Chat is possible through messaging platform only during Quiet hours.
3. No meeting during Quiet hours except important meetings with a customer and client.
4. No one is allowed to talk to each other during Quiet hours.
5. Turn off app notifications on smartphones.
It will drastically improve employees' focus and impact overall productivity.
Tools and websites you can use to set up your business
Free Office for the web - MS Excel
This version of Office allows you to view and edit files in apps like Word, Excel, and PowerPoint. Available to anyone with a Microsoft account.
Free Office for the web - Google excel
This version of Office allows you to view and edit files in apps like Word, Excel, and PowerPoint. Available to anyone with a Google Account.
Zoho CRM provides Free 25 corporate mail IDs for small businesses.
Free tawk.to tool - Monitor and chat with the visitors on your website,
respond to support tickets.
Three best extensions for writing:
Microsoft Editor
Grammarly
Hemingway app
Alternative Writing and doc option:
Quip
Nuclino
Zoho Writer
OnlyOffice
Wps Office
Rainmatter, a Bangalore-based incubator provides well-equipped workspaces, mentorship, and funding ($100K-$1M) to innovative startups:
https://rainmatter.com/
Get recognized as a Startup by DPIIT to access a host of tax benefits, easier compliance, and IPR fast-tracking:
https://lnkd.in/dSRagVQ8
Smoothly start a start-up with a complete contract and paperwork:
https://www.legalleo.com/ - Legal Leo
Simplify and automate your entire AP process by removing paper and manual invoice keying, matching, and processing.
https://www.medius.com/
Workplace by Facebook – This Facebook feature helps you to manage your client or business community effectively free of cost. This is based on the freemium model.
Invest India is the National Investment Promotion and Facilitation Agency that helps investors looking for investment opportunities in India:
https://lnkd.in/drwgUs4s
Build your start-up with Government funds, Check your eligibility and apply on the website:
https://lnkd.in/d5CWT2ak
DocuSign is the most visited website for eSignatures, attracting nearly 95.96M Total visits:
https://lnkd.in/dQKPZeaK
International Global payment setup for your business:
Paypal -
https://lnkd.in/dgEH5psh
Stripe -
https://stripe.com/en-in
Tools for small business:
Scre io - Free screen and camera recorder
Terabox - Get free 1 TB cloud storage
Visual ly - Visual content for modern marketers
Wetransfer - Send large files and photos (2 gb free).
Microsoft Business 365 online - Monthly subscription of 150 rupees.
Dealing with the international project:
Here is the list of best translation tools to ease your work:
My translator Extension(Microsoft Edge)
Translator (Microsoft Edge)
DeepL software
Translate
Google Translate Extension
Google Translate
Bing Translate
Best meeting schedule website, send detail over email or chat:
Calendly
Mixmax
Doodle meeting scheduler
Zoom Meeting
Google Meet
Microsoft Teams
Targeting b2b clients, investors, and senior leadership:
Youtube LIMarketingSolutions
https://lnkd.in/dU2w3DNV
7 Useful Websites
Printfriendly
camelcamelcamel
12ft io
this-person-does-not-exist
Haveibeenpawned
Waybackmachine
>> https://blog.producthunt.com/0-design-tools-for-your-startup-d4240fbb726f
Marketing Automation Software:
Enterprise Level:-
Eloqua
Marketo
Pardot
Silverpop
Small Medium Business:-
Infusionsoft
Hubspot
Salesfusion
Act-On
Top 4 CRM software:-
ZOHO
Leadsquared
Freshsales
Salesforce
Scre io - Free screen and camera recorder
Terabox - Get free 1 TB cloud storage
Visual ly - Visual content for modern marketers
Wetransfer - Send large files and photos (2gb free).
Microsoft business 365 online - Monthly subscription of 150 rupees.
Prevent your business from a higher resignation rate
Businesses Need to work on other strategies
1. Need to restructure employees' salary(considering city cost of living(including a family person))
2. Provide remote work flexibility (reducing the higher cost of living in cities)
3. Need to change company culture, e.g send prior notice for any concerns with employees.
4. Salary should be on time(Delay or unpaid salary should be one-month prior to notice given).
5. Building transparency work track between senior authority to junior authority.
6. Simple Excel and meeting discussion to track work progress rather than checking system active time.
7. Track project delay reason from which end(senior to junior).
8. Boosting employees' morale with growth strategies. (if companies not doing well)
9. Provide Esop to employees.
10. Leader needs to spend more time with employees.
11. Hire employees who have the mindset to compete with traditional businesses or big competitors.
Pro tip: Stable team impacts long-term performance.
The topic needs to train your Manager
Vlookup and Hlookup
Usage of Pivot table
Advanced Filters
Advance Sorting
Advance Custom Formatting
Common errors to check in excel
Data Visualization using charts
Data Validation and indirect function
Report Making in Excel
Use Sparklines
Index Match
Creation of Macros
If Function and its Usage
Offset Function
Creating Dashboard Using pivot table
What if analysis function
Query Editor in Excel
Excel Offset Function
The small business owner who checks meetings through what ups and email
It is better to schedule meeting through google calendar based on importance and urgency, if important not urgent can be scheduled accordingly.
The founder also can use Employee tracking software like Trello and Excel. So they may have a more productive day. Divide Daily, weekly and monthly tasks and track weekly basis.
Get More Leads with the best business networking group
1. Community service club based on business initiative.
2. Business association networks like the Association of Engineering Export, Fashion Design Council of India, Christian Chamber of Commerce Trade Association of Export, Chambers of Commerce & Industry, Jain International Trade Organization, World Hindu economic forum and Indo-Arab, Italian Chamber of Commerce.
3. Professional Association Groups like the Indian Institute of Architects for Architects, Village Talkies, Indian dental association for Doctors, Engineer of India, Association of Interior Design and Bankers, etc.
4. Interest-based groups like India Bull Riders, Musafirs, Harley Owners Group, Roling Wheels Biker Club, and Bikerni.
5. Online & Social media networking - Badabusiness community app, LinkedIn, Golden circle and Clubhouse etc.
6. Social service club - Provide social service and earn social currency.
- Chinmayananda Group
- Lions Club
- Isha Foundation
- Lead India Movement
- Akanksha Foundation
- Sri Sathya Sai Trust
- Aasra
- Rotary Club
- Dignity Foundation
- The Robin Hood Army
- World Wildlife Fund
The powerful tool behind successful startup
Affordable marketing tool
Google suite
Hootsuite
Chatfuel
Mailchimp
CRM Tool - Manage your business’s relationships,
Enhance lead conversion, and decrease marketing costs.
Fresh Sales
Zoho CRM
Hubspot
Sales Force
Best Email domain service provider
Zoho Email
Microsoft Email
Google Email
Self Hosted Email
Hosting server for startup website
Google Cloud web hosting
Wpx
Cloudways
GoDaddy
AWS server
Bigrock
Employee management support software
Synergy
Zoho People
Zenefits
WeComply
Improve employee productivity
Trello
Google Calendar
Evernote
Dropbox
Create wa link - Create your WhatsApp link
Pfpmaker - Profile Pic Ring Effect
Remove bg - Remove Image Background
LinkTree - Link to everything you create, share and sell online.
Imgupscale - Increase photo quality
Pdfdrive - Search engine for PDF files (Lead Magnet)
Heatmap and hotjar - Analyse user behavior on your website.
Free website to edit images in bulk
Resize image
Watermark Image
Meme generator
Convert from JPG
Crop Image
Photo editor
Rotate Image
Assist small businesses like Retail, Distribution, Payroll, or Manufacturing
Since Covid started in 2020, businesses are going through a lot. Running out of funds, continue loss in business. Now Mass layoffs, AI taking jobs, high inflation, and a looming recession in many countries. This indicates there will be employees' career gaps or frequent switching companies from one to another.
Some small business and mid-size businesses survived successfully simply because of an adaptability mindset.
The right decision behind a successful business.
- Exist from expensive office lease(rent).
- Shut down multiple office locations.
- Send prior notice about the business condition to the employees.
- Inform employees about the hike, current salary cut, and possible time to bounce back.
- Tested multiple paid software for remote setup and executed successfully.
- Offer employees experience letters, recommendations, and positive feedback while restructuring the team.
- Able to retain potential employees and earn their trust in tough times.
At this moment, business leadership's required skillset is how he can keep the work culture positive when the business is at a loss or going through a tough time.
It should be a mix of seriousness and sensible humor, So people feel connected with the Senior team and able to maintain the pace of execution.
Favoritism will be no good for business growth. It will simply divide people in silence. Butter to build the team based on value and appreciation.
There should be clear transparency between each individual task allotted vs the task executed.
Businesses that are transparent about their decisions and goals are more likely to earn the trust of their stakeholders. Now they are able to provide employees the flexibility to work in hybrid, Fully Remote, and WFO.
5-touch points of marketing used by the banking sector:
1. Message
2. App notification
3. Inside App a small banner display
3. Mail
4. Normal calls and calls in regional language
Key products used by businesses in digital marketing:
Analytics, Reporting & Data Visualization
- Adobe analytics
- Google analytics
- R analytics
- Sas
- Mouseflow
- Tealeaf (an IBM Company)
Email Campaigns
- Adobe Campaign
- IBM Campaign
- Mailchimp
- Marketo an Adobe Company
Experience Testing & Personalization
- Optimizely
- Adobe Target
- Visual Website Optimizer
- Google Optimize
- Sitespect
Tag Management Systems
- Google Tag Manager
- Tealium
- Launch by Adobe
- Ensighten
Customer Data Management
- Tealium AudienceStream CDP
- Quaero
- Adobe Experience Platform
- Adobe Audience Manager
Social Listening
- Lithium
- Crimson hexagon
- Salesforce social studio
- Socio
- Sprinklr
Saas businesses often set up training academies for their client employees, you can also set up the following step given below:
1. Teachable - Upload your paid training video
2. Razarpay - Cost-effective and reliable payment gateway
3. Graphy by unacademy - Upload video free and get paid, later on, pay commission as per high usage.
4. Instructure com - Canvas learning management platform
Pro tips: - Online software for live interaction with students.
- gotowebinar
- Google Meet
- Zoom
- Microsoft team
- Skype
How to Analyze Competitor Business?
Google alert
Sprout Social
ahrefs - highest performing keyword and backlink tools
buzzsumo - top-performing content
semrush - all-in-one digital marketing tools
List of website to support your business growth:
Free google website for your business:
Search on How to Build Free Google Sites.
Use free Google form for employees and client feedback, it can also be used for the recruitment process.
Build Better Visual Presentations with Google Slides
Picmonkey tool - Making your presentation more interesting through the use of brochure, pamphlet, and ppt sales pitch content for your target audience.
Use Upwork or indeed for part-time content writing.
Video tutorial by Upwork - https://www.upwork.com/hiring/education/getting-started-for-freelancers/?utm_source=responsys&utm_medium=email&utm_campaign=202104_RC_FL_HiPo_Apply_Again_Rebranded
Here is the list of software that can help you to start your asset-light business:
- Google Meet
- Zoom
- Go to meeting
- Skype business
- Microsoft team
- Teamlogger
- Whatup group
- Trello
- google workspace
- Webmail
- Microsoft Outlook
- Upwork Agency
Build Your Business Website:
Bluehost server cost Rs 5000/ year (UPI PAYMENT AVAILABLE)
Astra Theme or "Search best WordPress theme".
Build website -
Step by step setup process *pouyaeti free wordpress website*.
Bonus tips:- Once expertise moved to premium hosting like cloudways, wpx, google and amazon.
New business setup:
For new business setup > types of content can be used > Company news, social media page, Tweetchats, Contests, Shopping guides, Blogs, Infographic, and Customer testimonials.
Build content strategy - Attract > Convert > Close > Delight
Building a review Strategy - Do's & Don'ts
Don't pay for reviews
Dealing with bad reviews
Don't collect reviews at your business*fake review*
Build review strategy
Split feedback process from reviews
Create a landing page
Create Feedback Cards
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